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Why the low-income consumer may be just a McDonald's problem

 By Jonathan Maze on Feb. 09, 2024

The Bottom Line: The fast-food giant said it is losing customers to grocers. But then Taco Bell said it was doing fine. The result may be an indication that McDonald’s is losing its value status.

Financing

Restaurant operators prepare for California's $20 fast-food wage

 By Jonathan Maze on Feb. 09, 2024

The nation’s largest restaurant economy is about to raise hourly pay for limited-service restaurant workers by 25%. Price hikes are on their way. But will high prices drive diners away?

Financing

Yum Brands has been on a building tear coming out of the pandemic

By Jonathan Maze on Feb. 09, 2024

Nearly 25% of the global locations for the company’s brands KFC, Taco Bell, Pizza Hut and Habit have been built over the past three years.

Operations

Whataburger makes a move on Las Vegas

By Jonathan Maze on Feb. 08, 2024

The San Antonio-based burger chain opened the largest number of new restaurants in its history last year and now operates more than 1,000 restaurants.

Marketing

Court dismisses Byron Allen's discrimination lawsuit against McDonald's

By Jonathan Maze on Feb. 07, 2024

The owner of The Weather Channel had sought $100 million from the fast-food giant over ad spending, but a judge dismissed the case on free speech grounds.

Financing

Low-income consumers are apparently flocking to Taco Bell

By Jonathan Maze on Feb. 07, 2024

Some fast-food chains are losing customers to grocers over pricing issues. But the Mexican chain is apparently gaining them.

Financing

How Shipley Do-Nuts is bringing its brand into the future

By Jonathan Maze on Feb. 07, 2024

A Deeper Dive: Flynn Dekker, CEO of the donut and kolache chain, joins the podcast to talk about how to get an 87-year-old concept ready for growth.

Financing

The trade-down effect takes a bite out of fast food

By Jonathan Maze on Feb. 06, 2024

The Bottom Line: In past years, quick-service restaurants were a beneficiary in times when consumers were cutting back. Not this time.

Financing

Loyal customers helped drive McDonald's sales last quarter

By Jonathan Maze on Feb. 05, 2024

Same-store sales rose 4.3% in the U.S., thanks to marketing, operations and its growing loyalty program. But sales came thanks to higher prices rather than traffic. And the chain saw sales challenges in the Middle East.

Financing

As it loses customers to grocery stores, McDonald's shifts gears on pricing

By Jonathan Maze on Feb. 05, 2024

The company acknowledged that lower-income consumers are eating at home more often, largely because of moderate price hikes at grocers. Here’s how the fast food giant plans to respond.

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