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Marketing

McDonald’s has big hopes for its loyalty program

The burger giant, which takes MyMcDonald’s Rewards national today, is already seeing people sign up for the program.

Financing

Big Burger King franchisee Carrols makes its first post-pandemic deal

The operator has acquired 19 restaurants in Indiana and Michigan after taking a break to pay down debt and deal with the impact of the coronavirus.

As the chain has struggled and competitors grow, it no longer owns the market the way it once did, says RB’s The Bottom Line.

The burger chain, which had been an aggressive No. 2 in the burger business, has fallen behind Wendy’s and underperformed both of its chief rivals, says RB’s The Bottom Line.

The company also named former Church’s executive Kerry Leo vice president of technology.

CMO Ellie Doty and COO Tom Curtis will oversee the Burger King business in the U.S. and Canada on an interim basis.

The doughnut chain priced its offering at $17 per share, which was below its expected range.

The company reduced a one-time charge by more than 60%. The dispute over the fees had caused a massive rift with its operators.

The burger chain has spent the past 15 years selling locations to franchisees. But now it plans to build company restaurants to spur more growth.

Even after making his biggest acquisition yet, the Fat Brands CEO says he has others coming. “This is not the end.”

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