seasonal

Marketing

Franchisees in social media

Top franchisees' take on social media marketing.

Food

Sipping seasonally

Owner Christopher Mullins is getting a jumpstart on fall at McGillin’s Olde Ale House in Philadelphia. The 152-year-old tavern launched its Oktoberfest celebration at the end of August. “We try to be the first for all of the holidays,” says Mullins.

To get out of the root-vegetable rut, Mike Barbera, director of food and beverage for ’wichcraft, the 16-unit artisan sandwich concept founded by Top Chef judge Tom Colicchio and partners, puts out spring teasers with ingredient-driven daily specials.

Some of the industry’s most interesting developments weren’t the big headline-grabbers. But any savvy restaurateur wouldn’t want to miss these developments.

Foodservice suppliers provide a look at products designed to make an operator’s job easier.

The answer will tell you everything from what should be on your menu to what your marketing plan should look like. We tag along as four restaurants do the research.

The fall harvest inspires exciting dishes highlighting seasonal flavors, such as those of the iconic pumpkin. Around Halloween, this festive squash not only adorns porches, it also pops up on many menus.

Fish is the focus on many dinner plates during the 40-day Lenten season, which ends on Holy Thursday. Restaurants are observing the tradition by offering Lenten menus and a variety of seafood entrées.

Dairy prices seem to be going up faster than cream rises to the top of a vat of milk. While relative bargains were available when cheese prices crashed in January 2009, there's been a surge upward since then. To ease the pain, some operators can cut down on the number of cheesy appetizers and entrees they serve, but concepts that focus on pizza, cheeseburgers, enchiladas and quesadillas simply can't do without it.

During Lent, crowds of diners stay away from red meat on Fridays, while others give it up for a full 40 days until April 7—the Saturday before Easter Sunday. To cater to the observant, many eateries are swapping out meat for fish and adding specific Lenten menu items.

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