Buffalo Wild Wings fights for UFC fans

bww ufc takeout fakeout

Appealing to fight-hungry fans of the Ultimate Fighting Championship, Buffalo Wild Wings is debuting a new large-volume takeout deal in conjunction with three upcoming UFC matches.

The 60-wing UFC Takeout Pack, which will be available during fight weekends, targets customers planning to host so-called watch parties at their homes.  

While bars and restaurants have become popular spots for groups to gather to watch UFC fights, this BWW deal spins that phenomenon on its head—instead, it appeals to fans who prefer to watch from the comfort of their own couches.

The pack also contains chips and salsa, and guests will have the option to upgrade to the chain’s Chili Queso Dip, Buffalo Wild Wings said.

“We’re excited to offer our guests with more ways to enjoy their favorite Buffalo Wild Wings food while watching their favorite sports and events,” Todd Kronebusch, the chain’s VP of guest experience and innovation, said in a statement.

As part of the promotion, the chain will also give customers a chance to win a “VIP weekend experience” for the UFC 200 match to be held in July. 

BWW has leaned into its sports-themed campaigns amid recent slipping sales, a fact underscored by the “Wings. Beer. Sports.” tagline it debuted last year.

The chain will leverage the World Cup in upcoming promotions, CEO Sally Smith noted on a recent earnings call, and will also try a number of experiments—ranging from wings discounts to a service-time guarantee—in an effort to jumpstart a turnaround. 

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