Burger King brings hot dogs on board

burger king grilled hot dogs

Burger King said it will start serving hot dogs in its U.S. restaurants later this month, offering customers two varieties to choose from: classic and chili cheese.

“The introduction of Grilled Dogs just made sense to our guests and for our brand,” said Alex Macedo, president of Burger King’s North American division, who told The New York Times that customers had long asked the chain to add a hot dog to its menu.

Burger King already sourced most of the ingredients needed to make the addition, Macedo noted, save relish and buns.

The flame-grilled hot dogs, which make their debut Feb. 23, will sell for $1.99 or $4.49 as part of a combo meal.

New menu items have proven a recent boon to Burger King’s sales, as the chain’s Q3 comps rose 6.2 percent year over year thanks to its addition of Fiery Chicken Fries and an Extra Long Jalapeno Cheeseburger.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Leadership

Restaurants bring the industry's concerns to Congress

Neary 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.

Financing

Podcast transcript: Virtual Dining Brands co-founder Robbie Earl

A Deeper Dive: What is the future of digital-only concepts? Earl discusses their work to ensure quality and why focusing on restaurant delivery works.

Financing

In the fast-casual sector, Chipotle laps Panera Bread

The Bottom Line: The two fast-casual restaurant pioneers have diverged over the past five years, as the burrito chain has thrived while Panera hit a wall. Here's why.

Trending

More from our partners