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Consumer Trends

7 lessons for engaging consumers

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Mackenzie Gibson, Sonic’s VP of culinary and menu innovation, shares an inside look at her team's R&D mindset.   

SVP Stephanie Traut will take over leadership of operations for the fast-casual salad chain.

The brick oven pizza chain, which also sought debt protection in 2018, blamed the pandemic and inflation for its problems.

The Bottom Line: Investment bankers initially pushed the healthy fast-casual franchise as a $1 billion brand. It never came close to that. And then the pandemic hit.