Consumer Trends

‘Free-from’ means healthy

gmo free

Today’s consumers equate healthy with “clean” or “free-from” additives, even when it comes to indulgent items. Technomic asked consumers to rate the healthfulness of these terms, shown here with the percentage of those who perceive them to be slightly or much more healthy than items without that attribute.

Preservative-free75%
Natural74%
No artificial sweeteners72%
Hormone-free71%
Unprocessed71%
Organic 70%
Antibiotic-free68%
GMO-free64%

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Leadership

Restaurants bring the industry's concerns to Congress

Neary 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.

Financing

Podcast transcript: Virtual Dining Brands co-founder Robbie Earl

A Deeper Dive: What is the future of digital-only concepts? Earl discusses their work to ensure quality and why focusing on restaurant delivery works.

Financing

In the fast-casual sector, Chipotle laps Panera Bread

The Bottom Line: The two fast-casual restaurant pioneers have diverged over the past five years, as the burrito chain has thrived while Panera hit a wall. Here's why.

Trending

More from our partners