Food
For fast-casual Rooted, healthy eating lies in streamlining both the menu and packaging
Behind the Menu: Culinary entrepreneur Lily Rivkin keeps her ingredient list below 50 to curate simple, build-your-own meal boxes with unique flavor profiles.
Food
Protein Bar & Kitchen rolled out 10 items, adding just 2 new ingredients to its pantry
Behind the Menu: Smart cross-utilization of products allowed the fast casual to expand its permanent menu without complicating sourcing and operations.