Consumer Trends

How to hop on the plant-based menu trend

Photograph courtesy of Nestle Professional

Plant-forward. Veggie-centric. Flexitarian. While there are many variations for the name of this trend, there’s no doubt that many Americans are choosing to eat less meat. To take advantage of opportunities created by this shift in consumer dietary patterns, it’s important to understand the trend. For more information on how consumers define and approach a plant-based lifestyle, what consumers are looking for to balance out their plate and why craveable menu signatures bring value to plant offerings, download the Plant-Based Menus Trend Report here.

This post is sponsored by Nestlé Professional