In this age of Instagrammable decor and enhanced “eatertainment,” operators are revisiting what is literally one of the oldest tricks in the book: fire. New live fire-focused restaurants are popping up seemingly every day, and menu mentions of “wood-fired” items are up 7% year over year, according to Technomic’s MenuMonitor.
"It's the most elemental form of cooking and something that people from all over the world will react to in a really positive way," Rick Bayless told Eater last year upon opening Lena Brava, a live fire-only restaurant that celebrates Baja cuisine. "I think we're migrating slowly back to the satisfaction of stuff cooked over wood because it's in our DNA and we love it."
Live-fire cooking is not always a sure-fire draw (we’re looking at you, Applebee’s), but here are some tips to keep in mind if you’re considering adding this elemental element to your operation.