Domino’s tries tech for the newest screen: smartwatches

Domino’s Pizza, a pioneer of online and mobile ordering, is broadening its technology focus to include what many see as the next platform to be embraced by consumers, the smartwatch.

The delivery chain announced yesterday that its popular pizza tracker service is available as of today to users of the Pebble Steel smartwatch, in essence a tiny screen that consumers wear on their wrists like a digital watch. Customers with a Pebble watch can monitor when their pizza is being assembled, baked and sent out the door for delivery. Previously, patrons needed a larger screen, like the one on their desktop computer or smartphone.

The Pebble apparently can’t be used to place a delivery order, or at least not yet.

Pebble said it is the first smartwatch provider to partner with Domino’s. Apple has disclosed plans to offer a smartwatch in 2015.

Smartwatches, like smartphones, use third-party apps to provide functions above and beyond their basic roles.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Trend or fad? These restaurant currents could go either way

Reality Check: A number of ripples were evident in the business during the first half of the year. The question is, do they have staying power?


Starbucks' value offer is a bad idea

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.


Struggling I Heart Mac and Cheese franchisees push back against their franchisor

Operators say most of them aren't making money and want a break on their royalties. But they also complain about receiving expired cheese from closed stores. "Don't send us moldy product."


More from our partners