mobile

Technology

A restaurant app you don’t have to download? Investors say 'sign me up'

Tech startup Curate says its “instant apps” help restaurants get more direct orders by allowing customers to skip the app store. It just raised $10 million.

Technology

The answer to Starbucks' mobile order problem has been there all along

Tech Check: The chain is testing software that sequences orders rather than fulfilling them as they arrive. It’s not a novel idea, but it could make a big difference.

McDonald’s drive-thru beverage concept, which continues to expand in Dallas and San Antonio, now has its own mobile app.

Hitting on promos that bring in new loyalty members while also boosting the bottom line can be a tricky tightrope to cross.

Restaurant Business Magazine's annual ranking of the fastest growing small chains in America.

Less than a week ago, Twitter rolled out a new design for profile pages. Some operators have embraced the challenge. Others have more to learn.

The burgeoning world of mobile has been on a slow collision course with the restaurant industry. But it may be time to speed things up.

The restaurant industry’s shift to mobile technology was reflected on the show floor of this year’s NRA conference, with exhibitors showcasing the latest apps for everything from customer loyalty programs to systems for online ordering, labor scheduling, payments, and guest entertainment.

Mobile loyalty programs are popping up faster than dandelions in springtime, even though just over one third of consumers (36 percent) say they participate in a restaurant-based loyalty program, according to a Technomic Market Intelligence Report on loyalty marketing. However, notes the report, 80 percent agree they would sign up if the restaurant they visit most often offered a program.

Certain trends grab the culinary spotlight and refuse to die—even when diners and chefs can no longer stand to hear about them. One view at why some of these trends may merit continuing attention in 2014, while others should be tossed aside with the last of the New Year’s confetti.

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