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Marketing

4 ways restaurants are seeking brand loyalty through app-based rewards

Hitting on promos that bring in new loyalty members while also boosting the bottom line can be a tricky tightrope to cross.

Marketing

How restaurants are handling Twitter’s new design

Less than a week ago, Twitter rolled out a new design for profile pages. Some operators have embraced the challenge. Others have more to learn.

There’s still enough of the warm-weather season left to refresh your menu with Asian-inspired salad rolls.

While many chefs choose specialty cheeses that tie into their restaurant’s cuisine, some get a little edgier. These dishes highlight a few top choices.

CHICAGO (July 15, 2010 - Business Wire)—Based on a model developed in the 1960s by researcher Everett Rogers, Technomic hasfound that consumers who are...

Ideas from December 2011

Imagine if the course of food trends was reversed and home kitchens suddenly became the source of the best and most interesting culinary ideas. In that alternate reality, restaurants would be the followers, not the innovators, hoping to catch up with customers who were routinely more inventive and advanced.

When cooking for customers who have food allergies or are gluten-sensitive, you need to be especially aware of how you store ingredients and the prep techniques you use.

Years from now, the industry may look back at this moment as the point where restaurant service shifted to science fiction.

While “millennial” was one of the top buzzwords of the Restaurant Leadership Conference last week, much of the conversation revolved around how this demographic interacts with brands—which means technology.

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