4 ways restaurants are seeking brand loyalty through app-based rewards
Hitting on promos that bring in new loyalty members while also boosting the bottom line can be a tricky tightrope to cross.
Food trucks fill the streets and parking lots of New York, San Francisco, Chicago, Austin and Portland, Ore. Los Angeles alone counts 9,000 food trucks and carts, including branded vehicles from California Pizza Kitchen and Carl’s Jr. Yet when Ray Villaman, moderator of a trucks panel at the Restaurant Leadership Conference, asked who in the audience has or plans to launch a food truck, only a few hands were raised.
While street food hasn’t always been beloved by consumers, that attitude is clearly changing. Enticed by the convenience and affordability of street food, along with its often gourmet flavors and forms, consumers are flocking to their local lunch stands for fast but satisfying meals, as well as enjoying new low-cost global street food-inspired restaurants.