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Marketing

4 ways restaurants are seeking brand loyalty through app-based rewards

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The doughnut chain’s shares declined 13% on Wednesday amid weakening profits. The company also plans to close 10 weak locations and acquire a 6-unit franchisee.

A Deeper Dive: This week’s podcast features a discussion on fast-food menu trends, including the future of plant-based meat and the proliferation of ultra-limited time offers.

The technology company said it has known since the beginning of the year that Subway could leave, taking 15,000 locations and “a few million dollars” in revenue with it.

The experienced marketing professional will lead advertising, loyalty and promotional programs at the 35-unit chain.