Emerging Brands

Love.Life is dead for now, but the restaurant plans resurrection

The health-focused plant-based concept created by Whole Foods founder John Mackey earlier this year in Los Angeles has closed, blaming poor foot traffic. But a new flagship is scheduled to debut next year.
Love Life
The full-service concept had a bar and a separate takeout area for breakfast. |Photo by Lisa Jennings.

The health-focused restaurant concept created by Whole Foods founder John Mackey has closed. But a spokesman for the restaurant said the company behind it plans to try again next year in a new location.

Mackey and other investors launched the new Love.Life in Los Angeles in May.

The full-service plant-based restaurant and bar offered breakfast, lunch and dinner with a menu designed to maximize health and wellness based on science-backed research from organizations like the American Heart Association, the National Institutes of Health and the World Health Organization.

Guests could use a QR code on the menu to see the full nutritional profile of each dish, and how it could benefit their specific health needs.

A spokesman for the company said in a statement that Love.Life made the strategic decision to close because the new Culver City office complex where it was located had challenges with limited foot traffic and a “lower-than-expected return to office population.”

The restaurant, however, plans to reopen at a new flagship location across town in the El Segundo neighborhood of Los Angeles next summer, where Love.Life will offer “a one-stop immersive experience with nourishing food, evolved medical care, fitness and cutting-edge wellness therapies all under one roof.”

The restaurant was just one aspect of the company, which promises to provide “patient-centric medical care that is outcome-driven, personalized and dedicated to addressing all aspects of an individual’s health.”

There will also be a telehealth component involving licensed physicians. The goal will be developing an individual “lifestyle medicine” plan to manage and prevent disease.

“The conventional medical system is fundamentally flawed, focusing on managing diseases and treating symptoms rather than prevention and finding the root cause,” said Mackey in a statement. “Studies show that 80% of chronic diseases can be prevented and reversed through diet and lifestyle changes, which are the focus of Love.Life’s philosophy and are rarely included in conventional treatment plans.”

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Red Lobster gives private equity another black eye

The Bottom Line: The role a giant sale-leaseback had in the bankruptcy filing of the seafood chain has drawn more criticism of the investment firms' financial engineering. The criticism is well-earned.


Beverage chains are taking off as consumers shift their drink preferences

The Bottom Line: Some of the fastest-growing chains in the U.S. push drinks, even as sales at traditional concepts lag in growing delivery and takeout business. How can traditional restaurants get in on the action?


Brands need to think creatively as the industry heads into a value war

The Bottom Line: Giving customers meal options they can afford will be key to generating traffic this year. But make sure those offers can generate a profit.


More from our partners