Sustainability and transparency are at the heart of Luke’s Lobster, a 29-unit fast casual specializing in lobster rolls.
“You can trace every seafood roll back to the wharf it was caught at,” Luke Holden, a third-generation lobsterman who is the chain’s founder and CEO, said in an email interview. “We’re able to know where every lobster, fish and shrimp are caught and we only source seafood from sustainable fisheries.”
Earlier this year, Luke’s Lobster received certification as a B Corp, a for-profit company that can demonstrate it benefits the public by making a positive impact on the community, the environment, workers or society.
“Getting the certification validates all the work we have done since day one for sustainable fisheries, our team, and our communities,” Holden said. “Beyond that, B Corp provides the rigor and standards to ensure we remain transparent and constantly improve our business’s impact on the world.”
Sustainable seafood has been at the core of Luke's Lobster since day one. I'm a third generation lobstermen, and I think about how this industry ought to look for my kids and their kids should they want to continue in the family tradition. – Luke Holden, CEO and founder of Luke’s Lobster
The growing brand rolled out a mobile app in the spring. It features a loyalty rewards program, an order-ahead tool, mobile payment and a map of all units. Delivery via the app is expected to be launched in the coming months.