Emerging Brands

Video: Growth brands weigh in on today's trends

Chain executives share what’s fueling change.

Insights for Growing Brands - "Trends" from Winsight, LLC on Vimeo.

As growth chains continue to look for ways to engage their loyal fans as well as attract a new audience, the executive teams are examining new trends. One thing they have to ask themselves, according to Carl Segal, CEO of Roti Modern Mediterranean: Is this actually a trend, or is it a fad? In other words, before investing both time and money into a potential trend, is it something that’s here and gone, or is it something that’s going to stay?

So what are leading growth brands looking at as trends to keep up with today? Hear from leaders of Roti, Cooper’s Hawk Winery & Restaurants and Wow Bao on the menu, technology and delivery trends impacting their businesses. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Saladworks-parent WOWorks is shopping for new brands to buy

The platform company is almost finished assimilating its existing six brands. Now it's time to add to the family, said CEO Kelly Roddy.

Financing

2 more reminders that the restaurant business is risky

The Bottom Line: Franchising is no less risky than opening your own restaurant. Just ask former NFL player David Tyree and the former president of McDonald's Mexico.

Marketing

There's plenty happening at the high end of the pricing barbell, too

Reality Check: Decadent meal choices are also proliferating, for a lot more than $5.

Trending

More from our partners