As growth chains continue to look for ways to engage their loyal fans as well as attract a new audience, the executive teams are examining new trends. One thing they have to ask themselves, according to Carl Segal, CEO of Roti Modern Mediterranean: Is this actually a trend, or is it a fad? In other words, before investing both time and money into a potential trend, is it something that’s here and gone, or is it something that’s going to stay?
So what are leading growth brands looking at as trends to keep up with today? Hear from leaders of Roti, Cooper’s Hawk Winery & Restaurants and Wow Bao on the menu, technology and delivery trends impacting their businesses.