Delight Restaurant Group buys 65 Wendy's restaurants

The Virginia-based operator acquired the restaurants in Pennsylvania, Ohio and West Virginia, making it one of Wendy’s largest franchisees.
Delight Restaurant Group plans to keep expanding through new units and acquisitions. | Image courtesy of Wendy's.

Delight Restaurant Group has bought 65 Wendy’s restaurants from Primary Aim, making it one of the burger chain’s largest franchisees.

The restaurants are located in Pennsylvania, Ohio and West Virginia.

Andrew and Richard Krumholz founded the Norfolk, Virginia-based Delight Restaurant Group in 2016. The acquisition of the Primary Aim restaurants now gives the company 226 restaurants with $500 million in sales.

Terms of the acquisition were not disclosed.

Delight operates both Wendy’s and Taco Bell restaurants. The company said in a release on Tuesday that it plans to continue expanding through a combination of acquisitions and new unit development.

Delight has made a series of acquisitions in the Wendy’s system, notably a 30-unit acquisition from the franchisor in 2017 and then a pair of deals in 2021, including the purchase of 54 restaurants from the bankrupt NPC international.

This is its first acquisition in three years.

Franchise mergers and acquisitions have picked up of late after a slowdown brought on by higher interest rates and valuation concerns. Legacy franchise companies historically have encouraged brands to amass large numbers of stores, but in recent years have shifted toward mid-sized operators.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Red Lobster needs a buyer. How does Darden sound?

Reality Check: The casual dining giant sold Red Lobster in a cloud of controversy a decade ago. Here's why a return to the fold may not be as crazy as it sounds.


KFC goes portable and poppable to grab the snacking generation

Behind the Menu: Bite-size Apple Pie Poppers, created to target customers' sweet spot, lend themselves to line extensions to expand the chain’s snack selections.

Emerging Brands

5 pre-emerging restaurant brands ready for takeoff

These small concepts are still proving out their ideas, but each shows promise as a potential candidate for the next generation of emerging chains.


More from our partners