How Buffalo Wild Wings is plotting its turnaround

The chain’s new president, Lyle Tick, joins "A Deeper Dive" to talk about his strategies for lifting sales.
Photograph courtesy of Inspire Brands

a deeper dive

How does Buffalo Wild Wings turn its sales around after a challenging three years, while navigating one of the most volatile commodities in the restaurant business?

This week’s episode of Restaurant Business' podcast, "A Deeper Dive," features the chain’s new president, Lyle Tick, who discusses exactly how he plans to help the brand accomplish that. He also talks about how the chain fits in with parent company Inspire Brands, owned by Roark Capital and which also operates Arby’s and Sonic Drive-In.

Tick comes to Buffalo Wild Wings with an interesting background. He was the managing director for Walgreens Boots Alliance beauty brands before joining the chicken wing chain. He previously worked with Bacardi and held various positions in marketing and advertising companies.

Lyle Tick headshot

Lyle Tick, President Buffalo Wild Wings

He takes over a chain that is in need of something of a brand refreshment. Buffalo Wild Wings has seen weak sales in recent years as it has struggled to navigate the volatile chicken wing market.

Tick discusses those challenges, as well as Buffalo Wild Wings’ unique advantages. Please have a listen.

This podcast is brought to you by Crunchtime

a deeper dive

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