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How the Burgerim story came together

This week’s edition of ”A Deeper Dive” focuses on our recent Burgerim series and what it means for restaurants and franchises.

What do the problems at Burgerim mean for the restaurant business, and specifically franchises?

This week’s edition of the Restaurant Business podcast “A Deeper Dive” focuses on our recent series about the chain, which sold 1,200 licensees in less than four years but failed to get most of those locations open, while many of those that did lost money.

Peter Romeo steps into the hosting duties this week, interviewing Jonathan Maze, who wrote The Burgerim Disaster, about how the project came about and its meaning for the restaurant business and for franchises.

Hundreds of people lost money betting on Burgerim, which has reverberated throughout the franchising business.

Please have a listen.  

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