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How Chicken Salad Chick makes it work

CEO Scott Deviney joins "A Deeper Dive" to talk about the chain’s growth strategy and the surprising flexibility of chicken salad.
Photograph courtesy of Chicken Salad Chick

A Deeper Dive

Chicken Salad Chick is one of the more unlikely growth stories in the restaurant space.

Until you think about the flexibility of its primary product, that is. This week’s edition of the Restaurant Business podcast “A Deeper Dive” features the chain’s CEO, Scott Deviney, talking about the product’s flexibility.

Auburn, Ala.-based Chicken Salad Chick is one of the fastest-growing chains in the U.S. System sales rose 44% last year, while unit count grew by 32%, according to RB sister company Technomic.

Deviney discusses why Chicken Salad Chick works so well. He discusses the salad’s surprising flexibility. He also talks about the challenges associated with growth, including real estate and labor.

Please have a listen.

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