facebook pixal

How chicken wings helped Charleys escape the mall

A Deeper Dive: Charleys Philly Steaks President Candra Alisiswanto joins the podcast to talk about the company’s growth strategy and its new stand-alone locations.

How does a mall concept do well in stand-alone locations? With chicken wings.

This week’s episode of A Deeper Dive features Charley’s Philly Steaks President Candra Alisiswanto, who talks about Charleys growth strategy.

Charleys operates 670 locations. Most of those have traditionally been in mall settings. But more recently, the company began expanding outside of those shopping centers and into stand-alone locations, many of which have drive-thrus. It has done so in part with an expanded menu that features chicken wings in addition to its traditional menu of steak and chicken Philly sandwiches.

We spoke with Alisiswanto about this strategy, and why chicken wings have helped the company intensify its growth.

He talks about the difference between operating in malls and operating standalone locations and what it takes to make that transition. He also talks about technology and bringing kiosks and mobile apps to the malls. He talks about franchisee demand and how drive-thrus fit in Charley’s future.

Subscribe on Apple Podcasts.

Subscribe on Spotify.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Why Chili's is changing its chicken tenders and margaritas

The brand is reformulating some of its most popular menu categories as it looks to boost sales and get back on consumers' radars.


Fuku's new chicken sandwich pays tribute to Pride Month

Every June, David Chang’s fast casual offers a sandwich LTO to support the LGBTQIA+ community. The Sashay Filet Biscuit is the latest.


These are the fast-food chains doing best at beating inflation

The Bottom Line: Among the biggest limited-service chains, Raising Cane’s and Chick-fil-A have performed best over the past decade at growing unit volumes when adjusted for inflation.


More from our partners