Want to grow your brand? Make sure you get your franchise relations right.
This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Darin Harris, the CEO of the San Diego-based burger chain Jack in the Box, to talk about the company’s growth plans.
It started with fixing the company’s relationship with franchisees. That strained relationship is one reason the brand has not grown over the years despite some sales success. Unhappy operators, after all, don’t often add more locations in the brand they’re unhappy about.
Harris focused on franchise relations upon his arrival and things seem to be on a better footing. That has already translated into potential development, the chain signed seven new development agreements last quarter.
Sales matter, too, and the chain’s sales have been strong over the past several quarters.
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