How Jack in the Box is reclaiming its unit growth potential

CEO Darin Harris joins this week’s episode of the RB podcast “A Deeper Dive” to talk about the chain’s improving franchise relations and its impact on growth.

Want to grow your brand? Make sure you get your franchise relations right.

This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Darin Harris, the CEO of the San Diego-based burger chain Jack in the Box, to talk about the company’s growth plans.

It started with fixing the company’s relationship with franchisees. That strained relationship is one reason the brand has not grown over the years despite some sales success. Unhappy operators, after all, don’t often add more locations in the brand they’re unhappy about.

Harris focused on franchise relations upon his arrival and things seem to be on a better footing. That has already translated into potential development, the chain signed seven new development agreements last quarter.

Sales matter, too, and the chain’s sales have been strong over the past several quarters.

Subscribe on Apple Podcasts.

Subscribe on Spotify.

Also, we are now on Alexa. Simply go to this link here and be logged into your Amazon account; look for “A Deeper Dive podcast” to enable the skill. Once it’s enabled, all you need to do to listen is say, “Alexa, play A Deeper Dive.” You may also enable the daily short news podcast “RB Daily” by searching for the “RB Daily” podcast.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Trend or fad? These restaurant currents could go either way

Reality Check: A number of ripples were evident in the business during the first half of the year. The question is, do they have staying power?


Starbucks' value offer is a bad idea

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.


Struggling I Heart Mac and Cheese franchisees push back against their franchisor

Operators say most of them aren't making money and want a break on their royalties. But they also complain about receiving expired cheese from closed stores. "Don't send us moldy product."


More from our partners