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How Jimmy John’s shifted marketing under Inspire Brands

Chief Marketing Officer Darin Dugan joins the RB podcast “A Deeper Dive” to talk about some of the changes the company has made in recent months.

Jimmy John’s has shifted its marketing under Inspire Brands.

In this week’s episode of the Restaurant Business podcast “A Deeper Dive,” the chain’s chief marketing officer Darin Dugan discusses those changes, the chain’s thinking behind the changes and some of the impact.

The Atlanta-based Inspire bought Jimmy John’s in 2019, adding the sandwich chain to a roster that now includes Arby’s, Sonic, Buffalo Wild Wings and Dunkin’.

Jimmy John’s has made a number of changes in recent months. That includes the menu, something that had rarely changed at the sandwich chain over the years. The company also introduced a new ad campaign starting with its first Super Bowl ad.

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