How small restaurant chains can compete against the big guys

This week’s episode of "A Deeper Dive" features Cousins CEO Christine Specht and franchising attorney Caroline Fichter.
Photograph courtesy of Cousins Subs

a deeper dive

In a restaurant world loaded with bigger and bigger players armed with money and marketing power, it can be difficult for small concepts to compete.

But they do have advantages. This week’s edition of the Restaurant Business podcast "A Deeper Dive" features Christine Specht, CEO of 100-unit Cousins Subs, who talks about what it’s like to compete in a world loaded with giants such as Subway and fast-growing competitors Jersey Mike’s and Jimmy John’s. She also talks about the advantages local chains have in today’s market and how those companies can get their messages out.

The podcast also features Caroline Fichter, a franchising attorney with the Bundy Law Firm out of Kirkland, Wash. Fichter represents franchisees and has insight into what happens when franchise systems grow too fast and too far away from their regional markets.

Please have a listen.


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