How Sonic is rethinking its brand identity

Claudia San Pedro, the chain’s president, joins this week’s episode of "A Deeper Dive" to discuss its new marketing, technology and other issues.

Sonic Drive-In is rethinking its identity.

The quick-service chain’s president, Claudia San Pedro, joins this week’s edition of the Restaurant Business podcast "A Deeper Dive" to discuss the company’s recent decision to update its ad campaign and brand identity.

Sonic recently introduced a new tag line, “This is how we Sonic,” along with a campaign that highlights how customers use the brand. San Pedro discusses the subtle change in the tag line and why it’s important. She talks about the company’s thinking behind its new campaign and brand identity.

San Pedro also discusses other topics—notably technology—and how Sonic’s drive-in business model is uniquely positioned to give consumers the convenience they want. Please have a listen. 

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