How Starbucks is evolving to meet consumer demands

A Deeper Dive: Peter Romeo joins the podcast to discuss Starbucks’ numerous moves and CEO Laxman Narasimhan’s immersion into the culture.

This episode of A Deeper Dive is brought to you by Zero Hour Health.

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Starbucks is the most complicated simple business on the planet.

This week’s episode of the Restaurant Business podcast is all about Starbucks. I’m joined this week by RB Editor-at-Large Peter Romeo.

Peter and I toured headquarters and have a series coming up on

We talk about how Starbucks has evolved over the years, from a simple coffee shop chain into a global behemoth selling customizable beverages through numerous ordering channels.

And we talk about the impact that has had on the workforce and how it has fed into an unprecedented union drive.

We also talk about new CEO Laxman Narasimhan, and how his six-month immersion into Starbucks culture is playing a role in all of this.

And we talk about our apparently higher-than-expected caffeine tolerance.

We’re talking Starbucks on A Deeper Dive so please check it out.


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