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Financing

It's tougher to get a job at Dutch Bros than to get into Harvard

 By Jonathan Maze on May 07, 2026

The drive-thru beverage chain received more than 780,000 applications for just 19,000 jobs last year. For the company, the demand demonstrates one of the most crucial attributes in its growth.

Financing

Everybody is doing Refreshers now, but Starbucks isn’t worried

 By Jonathan Maze on Apr. 30, 2026

The coffee shop giant isn’t worried that competitors like McDonald’s are jumping on the Refresher bandwagon, because sales of its own platform of fruity drinks just got a big boost of energy.

Financing

Customers are coming back to Starbucks

By Jonathan Maze on Apr. 29, 2026

The coffee shop giant reported its strongest sales in more than two years, and some profit growth to go with it, as the chain’s cold brew won over younger consumers again.

Financing

Starbucks will invest $100M in its new Nashville office

By Jonathan Maze on Apr. 21, 2026

The coffee shop giant believes the new office, which will house 2,000 workers, will bring the company closer to key suppliers while establishing a beachhead to support growth in the South and East.

Technology

ChatGPT can now help you pick your Starbucks drink

By Jonathan Maze on Apr. 15, 2026

The coffee shop giant is testing an app through the AI program that can help pick your drink or customization based on your mood, craving, the weather or the outfit you’re wearing that morning.

Beverage

Customers' tastes drive menu innovation at Dutch Bros

By Patricia Cobe on Apr. 07, 2026

The drive-thru beverage chain stays ahead of the curve by listening to guests and the “broistas” who craft the drinks.

Workforce

Starbucks is adding new incentives for its baristas

By Jonathan Maze on Apr. 02, 2026

The coffee shop giant said that workers can earn up to $1,200 a year based on store performance. The company is also expanding tipping, speeding pay and promising more promotion opportunities.

Beverage

How smaller coffee concepts are standing up to the big guys

By Patricia Cobe on Mar. 26, 2026

Constant innovation, an obsession with quality and service and a bit of a maverick spirit are helping these three brands stand out in an increasingly competitive market.

Leadership

Christine Barone was made for this moment

By Jonathan Maze on Mar. 25, 2026

The Dutch Bros CEO provided a steady hand, helping the drive-thru beverage chain to become one of the country’s hottest brands, earning her the title of Restaurant Leader of the Year.

Financing

Starbucks wants to get rid of the long lines at its airport shops

By Jonathan Maze on Mar. 24, 2026

Exclusive: The coffee shop giant is reorganizing its licensed business, which accounts for 40% of its U.S. store count and includes locations in hospitals, airports and grocers.

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