Marketing
Starbucks is taking a page out of airlines' playbook with its loyalty program changes
The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more personalized benefits and premium experiences.
Financing
Service improvements, and the Bearista cup, drove Starbucks sales last quarter
The coffee shop giant said its domestic same-store sales rose 4% in the period, its best performance in two years, as the holiday product launch and its new service model drove higher transactions.