Financing

How Velvet Taco prepared itself for delivery

CEO Clay Dover joins "A Deeper Dive" to discuss growth, labor and his own unique approach to learning about delivery.

Clay Dover didn’t take the conventional route when he wanted to know more about delivery.

In this week’s edition of the Restaurant Business podcast "A Deeper Dive," the CEO of 13-unit Velvet Taco reveals the unusual step he took to learn about the service.

He also gives delivery a hearty endorsement, noting that it has become a big sales generator. He discusses the overall impact of delivery and takeout on the company.

Dover also talks about some of the chain’s unique products and the challenges it faces as it continues to grow.

Please have a listen.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Marketing

Drops become restaurant chains' new loyalty program incentive

Marketing Bites: Taco Bell perfected the feature with its Taco Tuesday Drops, and several other brands have since added their own version, offering everything from merch to free food.

Financing

The casual-dining comeback starts at the top

Sit-down restaurant chains showed signs of life last year. But much of the growth came from just a few brands, primarily Chili’s.

Food

El Pollo Loco accelerates innovation to fill menu gaps

Behind the Menu: Chef Rene Pisciotti has kept R&D constantly in motion at the chicken chain to build a strong pipeline. First order of business: A signature chicken tender.

Trending

More from our partners