Wendy’s has some big plans to add a lot of restaurants.
This week’s episode of the Restaurant Business podcast A Deeper Dive features Abigail Pringle, the president of international and chief development officer for the burger chain Wendy’s. She talks about the chain’s numerous expansion strategies.
Wendy’s has a lot going on. The company has a deal with Reef Kitchens to expand into 700 ghost kitchen locations around the world. Pringle talks about the potential impact that deal will have on the company’s expansion strategy.
She also talks about the company’s move into international markets. Wendy’s recently opened units in the United Kingdom and is now targeting Mexico for expansion, among other locations. Pringle also talks about why Wendy’s has been behind its top competitors in international expansion.
She discusses the chain’s recently announced Own Your Opportunity recruitment effort, which is designed to increase the diversity of the Wendy’s franchise system. That effort includes considerable work on financing. Pringle talks about how that recruitment effort fits in with the chain’s development strategy.
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