Taco John’s Jim Creel on the coronavirus, expansion and LeBron James

The Mexican fast-food chain’s CEO joins the RB podcast “A Deeper Dive” to discuss how his chain has responded to COVID-19, and also Taco Tuesday.

How did Taco John’s come to own the trademark Taco Tuesday?

This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Jim Creel, the CEO of the nearly 400-unit Mexican chain.

He discusses Taco Tuesday and the company’s defense of the trademark. He also discusses the chain’s handling of the coronavirus, how it’s affected the company and its operators, and their reliance on Paycheck Protection Program funding.

He also talks about the future of the drive-thru and whether communities will continue to restrict their development.

Subscribe on Apple Podcasts.

Subscribe on Spotify.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Mendocino Farms masters a meaty Philly cheesesteak sandwich—without the meat

Behind the Menu: The fast casual uses a mushroom-based meat alternative for its Philly Shroomsteak Sandwich, a new menu item targeted to flexitarians, not just vegans.


The restaurant of the future will be a platform, not a chain

Tech Check: Multibrand companies like Inspire and the new GoTo Foods are circling the wagons around technology. Here's why that's a smart idea.


Pipedream wants to take restaurant pickup underground

The startup uses robots and tunnels to move food from kitchen to car. It believes it can one day connect entire cities.


More from our partners