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Todd Penegor has big plans for Wendy’s

The CEO of the burger brand joins "A Deeper Dive" to discuss the chain’s breakfast and international expansions.

Todd Penegor has big plans for Wendy’s in the next few years.

The CEO of the Dublin, Ohio-based burger chain this week joins the Restaurant Business podcast "A Deeper Dive" to discuss those plans and how much growth they could bring to the company over the next few years.

Wendy’s is adding breakfast nationwide. Penegor discusses why this time will be different than prior efforts. And he also talks about the potential competitive response from chains such as McDonald’s and Dunkin’.

The company has numerous other strategies, too, including an international expansion effort and a push for more digital orders. Together, they could help Wendy’s generate another $3 billion or more in system sales over the next five years.

Please have a listen.

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