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Why fast-food restaurants need more than just a redesign

Profitality’s Juan Martinez joins the RB podcast “A Deeper Dive” to discuss why fast-food chains need a good engine under the hood of their newly designed restaurants.
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Fast-food restaurant companies are busy developing new prototypes to take advantage of the growth in takeout. But they need more than that to succeed.

Or so says Juan Martinez, principal and founder with the consulting firm Profitality, who joins this week’s episode of the Restaurant Business podcast “A Deeper Dive” to discuss the proliferation of restaurant redesigns.

Martinez discusses the redesigns on this episode. Fast-food chains, including McDonald’s, Burger King, KFC and Taco Bell, have introduced innovative designs that feature multiple drive-thru lanes and additional points of service for takeout.

Many of these restaurants are opening new forms of customer contact that could be more difficult to service down the road. Martinez discusses how restaurants can ensure that their operations are equal to the task.

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