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Why Nathan’s Famous is big on ghost kitchens

The RB podcast “A Deeper Dive” features James Walker, senior vice president of restaurants, with the venerable hot dog brand.

This podcast is brought to you by NCR.
NCR

Ghost kitchens are a big trend, and Nathan’s Famous is taking full advantage.

This week’s episode of the Restaurant Business podcast “A Deeper Dive” features James Walker, senior vice president of restaurants, with Nathan’s Famous to talk about the trend and why ghost kitchens work for the concept.

Walker is a longtime industry executive, and Nathan’s under his watch has been particularly aggressive. The company has overhauled its menu and completed a new concept redesign since Walker took the position in 2019.

On the podcast, he discusses ghost kitchens and how the model works for Nathan’s. He also discusses virtual brands, particularly Nathan’s Wings of New York concept.

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