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Wingstop’s Charlie Morrison on the digital future

The CEO of the chicken wing chain discusses strategies to increase sales through mobile and online ordering on RB's podcast, "A Deeper Dive." By Jonathan Maze on Jan. 16, 2019
Photograph: Shutterstock

How does Wingstop follow a strong 2018? With more digital orders.

The Dallas-based chicken wing chain was the top restaurant stock of 2018. In this week’s edition of the Restaurant Business podcast "A Deeper Dive," CEO Charlie Morrison discusses how the chain plans to follow that success.

Much of it will revolve around bolstering the company’s digital orders. Right now, more than 25% of the chain’s orders come through online and mobile ordering, a number Wingstop plans to increase considerably in the coming years.

Morrison discusses how the company plans to do that.

He also discusses how Wingstop plans to ease the often rocky commodity market for chicken wings—which skyrocketed to record highs in 2017, only to fall in 2018.

Please have a listen.

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Restaurant Business Editor-in-Chief Jonathan Maze is a longtime industry journalist who writes about restaurant finance, mergers and acquisitions and the economy, with a particular focus on quick-service restaurants.
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