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Food delivery gets the Uber treatment

Uber yesterday expanded its food delivery service, UberEATS, to Chicago and New York City, after testing the program in Los Angeles (where it had been called UberFresh) and Barcelona, according to Uber’s blog.

Featuring curated items from local eateries, UberEATS give users the choice between a couple of menu items daily and allows them to pay via the same cashless system used for Uber car rides. At this time, orders are not customizable and will be delivered to customers curbside in 10 minutes or less.

This week’s menu in New York City features offerings from such concepts as American Cut, sweetgreen and Num Pang, while Chicago customers will have their choice of items from Rick Bayless’ XOCO, Cemitas and others.

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