Boston Market—known for serving up homestyle dinners for families —is getting into the late-night dining game.
The Golden, Colo.-based fast-casual chain is adding a 9 p.m.-midnight menu of sliders and bowls, the company announced Monday.
The new late-night menu includes sliders made with rotisserie chicken, meatloaf or turkey as well as four bowls made with Boston Market sides, sauces, vegetables and proteins.
“When it comes to filling those late-night cravings, historically there are only two options to choose from--settle for what's already in the fridge or grab an unhealthy and often greasy meal from the nearest quick service concept,” Randy Miller, the chain’s president, said in a statement. “So when expanding into the late night arena for the first time since opening our doors 30 years ago, we wanted to make sure that Boston Market was poised to give night owls healthy and delicious options that they can enjoy without the morning-after guilt usually associated with nighttime snacking.”
Boston Market is offering a BOGO promotion on the sliders until Sunday. And “because Election Day could stretch well into the evening and beyond,” the chain is offering one free slider from 9 p.m. to close on Nov. 3.
Real estate investor Jignesh Pandya purchased Boston Market in April from Sun Capital Partners Inc., and has said he planned to revamp the chain’s menu to reinvigorate sales.