Food

Cracker Barrel adjusts to new market realities

The family-dining chain has pared back and otherwise changed its menu.
cracker barrel
Photograph: Shutterstock

After same-store sales fell by 85% at the end of March, Cracker Barrel Old Country Store is addressing the new realities of the full-service market by shrinking its menu, adding family-sized to-go packs, launching curbside pickup and partnering with another delivery service.

In an update for investors, the family-focused chain said it opened five namesake restaurants on Monday in Georgia and five units of a secondary brand, Maple Street Biscuit Co., in Georgia and Tennessee. Cracker Barrel is based in Tennessee. All other restaurants in both chains are offering delivery and takeout, according to the company.

The company said sales at Maple Street have not fallen as steeply as they did at its core brand, but did not reveal recent sales figures for either chain in a securities filing.

Early in the COVID-19 crisis, the company opted not to maintain a stake in a third concept, food and games concept Punch Bowl Social.

The new Family Meal Basket line extends to four options: All Day Pancake Breakfast, Sunday Homestyle Chicken, Chicken n’ Dumplins and Scratch-Made Meatloaf. The selections are priced from $29.99 to $51.99.

For a limited time, customers who order one of the meal packs will get a free Four-Layer Breakfast Bowl, one of Cracker Barrel’s to-go breakfast options.

The meals are available through the chain’s newest delivery partner, DoorDash.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Technology

As restaurant tech consolidates, an ode to the point solution

Tech Check: All-in-one may be all the rage, but there’s value in being a one-trick pony.

Financing

Steak and Ale comes back from the dead, 16 years later

The Bottom Line: Paul Mangiamele has vowed to bring the venerable casual-dining chain back for more than a decade. He finally fulfilled that promise. Here’s a look inside.

Consumer Trends

Fast food has lost its reputation as a cheap meal

Years of price hikes are driving consumers to grocery stores and even full-service restaurants, which are now viewed by some as a better deal.

Trending

More from our partners