Food

Elmo and Big Bird inspired new kids menu at Just Salad

The fast casual collaborated with Sesame Street to create a selection of healthy items for 4-12 year-olds.
sesame street menu
Just Salad's new kids menu features healthy items created in partnership with Sesame Street. | Photo courtesy of Just Salad.

Sesame Workshop, the nonprofit behind the long-running Sesame Street, collaborated with Just Salad to create a new kids menu.

The menu, geared to 4-12 year-olds, includes items like Elmo’s Avo Toast, B is for Banana Smoothie and the Om Nom Nom Bowl, a mix of brown rice, carrots, corn, roasted chicken, avocado and buttermilk ranch. It rolls out nationwide Thursday across Just Salad’s 70-plus locations.

“For over 50 years, we’ve been helping children and their caregivers establish an early foundation of healthy habits, and staying healthy is about how we eat, how we move, and how we continue to learn,” said Gabriela Arenas, SVP, Global Product Licensing at Sesame Workshop, in a statement. “Fresh, healthy foods help build strong bodies and minds, and we’re thrilled to provide an opportunity for families to enjoy a meal together with their Sesame Street friends.”
 

Just Salad’s kids menu includes six items, but alas, Cookie Monster’s favorite chocolate chip cookies are not in the lineup. The Me Want Caesar sounds like he had something to do with the naming, however. Plus, the Caesar includes a couple of sweet treats—dried cranberries and apples.

All the menu items come with calorie counts, which range from 180 for a smoothie to 270 for a bowl. Prices run $6.99 to $7.99

“We’re thrilled to team up with Sesame Workshop to launch our first-ever Kids Menu featuring Sesame Streetcharacters,” said Nick Kenner, founder & CEO of Just Salad, in a statement. “This collaboration highlights both of our organizations' combined dedication to promoting healthy eating habits for children and encouraging positive associations with nutritious food in a fun, craveable and memorable way. This is a big moment for the Just Salad brand—as a father with three kids and a lifetime Sesame Street fan, seeing this collaboration come to life has been really special.” 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners