How Beatrix nails the all-day restaurant format with its chef-driven menu

With corporate chef Andrew Ashmore at the helm, the Lettuce Entertain You concept pulls in crowds for breakfast, lunch and dinner.

At its five locations in the Chicagoland area, Beatrix pulls in crowds all day long. Andrew Ashmore, corporate chef and partner in the Lettuce Entertain You restaurants has created a widely appealing menu with elevated touches such as house-baked breads and pastries, handcrafted cocktails and locally sourced ingredients. The varied menu includes plenty of vegetarian items for lunch, dinner and weekend brunch—the busiest meal occasion, said Ashmore.

Chef Ashmore

Andrew Ashmore

Listen as he describes how his culinary journey landed him with Lettuce Entertain You, how he is constantly upgrading the menu with seasonal items, how a revitalized catering program is growing revenue and what to expect from Beatrix in 2024 and beyond.

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