Food

How Beatrix nails the all-day restaurant format with its chef-driven menu

With corporate chef Andrew Ashmore at the helm, the Lettuce Entertain You concept pulls in crowds for breakfast, lunch and dinner.

At its five locations in the Chicagoland area, Beatrix pulls in crowds all day long. Andrew Ashmore, corporate chef and partner in the Lettuce Entertain You restaurants has created a widely appealing menu with elevated touches such as house-baked breads and pastries, handcrafted cocktails and locally sourced ingredients. The varied menu includes plenty of vegetarian items for lunch, dinner and weekend brunch—the busiest meal occasion, said Ashmore.

Chef Ashmore

Andrew Ashmore

Listen as he describes how his culinary journey landed him with Lettuce Entertain You, how he is constantly upgrading the menu with seasonal items, how a revitalized catering program is growing revenue and what to expect from Beatrix in 2024 and beyond.

Subscribe to Menu Feed on Apple Podcasts.

Subscribe on Spotify.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

The ongoing dangers of third-party delivery

The Bottom Line: The parent company of Tender Greens, which filed for bankruptcy this week, is laying part of the blame on its heavier reliance on delivery orders.

Technology

As restaurant tech consolidates, an ode to the point solution

Tech Check: All-in-one may be all the rage, but there’s value in being a one-trick pony.

Financing

Steak and Ale comes back from the dead, 16 years later

The Bottom Line: Paul Mangiamele has vowed to bring the venerable casual-dining chain back for more than a decade. He finally fulfilled that promise. Here’s a look inside.

Trending

More from our partners