Food

How Chef Ron Yan transformed the menu at Parcelle Wine Bar from popup to brick-and-mortar restaurant

The New York City wine bar attracts a young crowd to sip, snack and stay for dinner, thanks to an inventive menu.

As executive chef of Parcelle Wine Bar on the Lower East Side of Manhattan, Ron Yan has created a menu that balances playfulness with skilled technique. During the pandemic, Yan partnered with seasoned restaurateur and wine retailer Grant Reynolds to launch a popup. The success of that venture evolved into the current brick-and-mortar restaurant, opened in 2022.

Chef Ron Yan

Chef Ron Yan

Listen as Yan describes his culinary journey from pre-med student to accomplished chef, how he crafts a wine-pairing menu that artfully combines bar snacks and full dinners, and how he is taking Parcelle to its next stage of growth in 2023.

Subscribe to Menu Feed on Apple Podcasts.

Subscribe on Spotify.

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Reaction to Wendy's dynamic pricing test reveals its risks

The Bottom Line: The burger chain mentioned last week that it would test the pricing strategy sometime next year. Consumers frustrated with prices reacted swiftly.

Financing

Why the Burgerim settlement exposes flaws in franchise oversight

The Bottom Line: The federal government allowed the chain’s founder to avoid major penalties by simply paying $1,000. What’s the point of regulation in the first place?

Food

Why the Smashed Jack sparked record-smashing demand at Jack in the Box

Behind the Menu: The chain’s newest menu addition aims to break the mold on what a fast-food burger can be, and customers are buying in.

Trending

More from our partners