Food

How Ford's Garage's innovative menu and vibe draws guests of all ages

Chef Jessica Tomlinson gives comfort-food favorites scratch-made twists, with an eye toward menu optimization.

This episode of Menu Feed is brought to you by Tock.
Tock

Ford’s Garage is a 1920s gas station-themed burger and craft beer restaurant with a unique vibe.

Chef Jessica Tomlinson landed at the 24-location, full-service concept after working in fine dining, baking and pastry, a farm-to-table restaurant and at Bloomin’ Brands.

Jessica Tomlinson
Chef Jessica Tomlinson

In a nostalgic setting filled with vintage vehicles, gas pumps and even a Model T car suspended above the bar, she offers a wide range of classic and creative comfort foods. House-made sauces and condiments, a Burger Hall of Fame and an inventive mac-and-cheese bar differentiate the restaurant.

Tomlinson describes how she focuses on menu optimization and efficiency along with innovation, how she bridges the gap between culinary and the bar, how Ford's Garage's interactive experience and menu draws guests of all ages, and what's next for the brand.

Subscribe to Menu Feed on Apple Podcasts.

Subscribe on Spotify.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

The Red Lobster bankruptcy is a seminal moment for the restaurant business

The Bottom Line: The seafood chain’s bankruptcy declaration was not surprising after months of closures and Endless Shrimp recriminations. But that doesn’t make it any less notable.

Workforce

The White House has ideas about how all that AI on the Show floor should be used

Reality Check: President Biden issued a set of guidelines Thursday for protecting workers from the digital onslaught.

Financing

How Popeyes changed the chicken business

How did a once-struggling, regional bone-in chicken chain overtake KFC, the formerly dominant player in the U.S. market? With a fixation on sandwiches and many more new restaurants.

Trending

More from our partners