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Burgers

Marketing

Snapchat is taking over an NYC Shake Shack

The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.

Food

Jack in the Box tests a plant-based burger in Phoenix

The QSR partnered with Impossible Foods to menu the patty for a limited time.

The fast-casual chain said it plans to expand a test of deploying workers with tablets to its drive-thrus to take orders and payments as it looks to move cars through the line more quickly.

The burger chain, which recently reformulated its french fries, will now replace the fries if they don’t arrive “hot and crispy.”

Executives from the better burger brand, which announced a deal to purchase the casual-dining chain for $161.3 million this week, said they intend to turn a pared-down, fast-casual Anthony’s prototype into a growth vehicle.

The fast-casual burger chain said it will open its first drive-thru in Maple Grove, Minn., instead of Orlando, as originally planned. Shake Shack said it intends to have 10 drive-thrus by the end of 2022.

An April Fool’s joke turned into a one-day limited-time offer due to popular demand.

Ross Goldstein had been with the fast-casual burger chain for nine years. He receives 7,500 shares of BurgerFi stock as part of his exit package.

The burger chain, known for its innovative marketing, wants to focus more on operational execution to make up ground with its competitors.

The burger giant is testing its Beyond Meat plant-based burger across the pond and plans to take it throughout the market next year.

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