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Burgers

Food

Shake Shack shares cooking secrets through a live chef-led masterclass

 By Patricia Cobe on Apr. 03, 2026

CEO Rob Lynch invited fans and competitors to the “School of Shack” at the fast-casual’s new Atlanta culinary center last month, where they learned the intricacies of the ShackBurger.

Financing

Just how much cheaper is McDonald’s Under $3 Menu?

 By Jonathan Maze on Apr. 03, 2026

The fast-food giant’s operators will lower prices on many of the items on the menu, based on data from Technomic. But some customers point out that the chain’s previous offer was better.

Technology

Shake Shack unveils tech strategy to support its ambitious growth

By Lisa Jennings on Apr. 01, 2026

CEO Rob Lynch wants to grow the fast-casual chain to more than 1,500 units domestically. The new Project Catalyst sets the stage with new POS and KDS systems, as well as tapping data and AI to improve operations.

Marketing

Fresh off its president's viral moment, Burger King kicks off a big, new ad campaign

By Jonathan Maze on Mar. 15, 2026

The fast-food chain admits mistakes of the past, and fires The King, in an ambitious new marketing campaign featuring the brand’s president, Tom Curtis, and plenty of nostalgia for the chain’s heyday.

Financing

Burger King appears to come out on top of the burger wars

By Jonathan Maze on Mar. 12, 2026

The fast-food chain received a spike in visits last week after the brand’s president went viral for taking a bite of the Whopper, according to data from the food traffic tracking firm Placer.ai.

Food

As Culver's expands into new markets, menu innovation accelerates

By Patricia Cobe on Mar. 06, 2026

Behind the Menu: The Wisconsin-born fast-food chain is spreading its Midwest culinary roots into new territory, and that growth is fueling the launch of new menu items.

Marketing

The burger wars get some new life, thanks to social media

By Jonathan Maze on Mar. 03, 2026

McDonald’s CEO Chris Kempczinski was roasted online for taking a small bite of the chain’s new Big Arch Burger on video. Burger King, which just upgraded its Whopper, did not let it pass.

Operations

How Shake Shack improved profits despite soaring beef costs

By Lisa Jennings on Feb. 27, 2026

The fast-casual chain grew margins, despite a challenging macroeconomic climate in 2025. CEO Rob Lynch said the ongoing work on operations paid off and set the stage for a stronger 2026.

Food

McDonald's is bringing its Big Arch burger to the U.S.

By Jonathan Maze on Feb. 24, 2026

The fast-food giant will introduce the half-pound burger domestically for a limited time starting March 3. The burger had done well in several international markets.

Emerging Brands

The Melt CEO Ralph Bower on how not to discount

By Lisa Jennings on Feb. 19, 2026

This fast-casual burger brand is accelerating company-owned growth and launching franchising this year. What makes it stand out? Delivering an "I Love It Here" experience.

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