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McDonald’s and Chick-fil-A get caught up in political intrigue

One is the center of a scandal, the other an international bargaining chip; both stories reflect the chains’ strengths, says RB’s The Bottom Line.


McDonald’s aims to get its breakfast mojo back

The company is planning a renewed focus on the morning daypart after its traffic declined.

The burger giant is trying out delivery of large breakfast orders in the Orlando, Fla., market.

He says the company won’t discount more than it already has out of concern for its franchisees’ margins.

The chain says its sales haven’t changed in markets where its larger rival has tested fresh-beef burgers.

The chain’s dollar menu generated sales, but not the traffic growth it wanted, says RB’s The Bottom Line.

As voted by the public, the talented winning chefs will prepare their burgers at an exclusive Blended Burger Project™ event hosted at the historic James Beard House.

Here are 10 current trends—illustrated in 50 burgers—that spotlight the boundless inventiveness that keeps customers coming back to burgers again and again.

The updated campaign will now include comediennes Jane Krakowski and Ellie Kemper, part of the chain's effort to draw more female patrons.

Besides getting meat-eating diners on board, the Hard Rock Cafe set out to appeal to Gen Z and millennial customers with an Instagrammable vegetarian dish.

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