How Hilton is redefining what hotel food and beverage can be

Menu Feed: From elevated breakfasts and snacks to partnerships with celebrated chefs and mixologists, Adam Crocini is changing up the F&B scene.

Adam Crocini, VP and global head of food and beverage for Hilton hotels, is reimagining food and beverage service at all the company’s brands—from family-friendly Hampton Inn to the luxe Waldorf Astoria.

With guests looking for more meaningful experiences post-pandemic, Crocini is leading the charge to create more chef partnerships in the hotel restaurants. José Andrés, Michael Mina and Nancy Silverton are already established in some Hilton properties, but “we have thousands of hotels around the world and thousands of opportunities for talented chefs,” he said. The goal is to create more destination restaurants and signature dining experiences for guests and locals alike.

adam crocini

Adam Crocini

Breakfast is also a top priority for Hilton guests, and there’s an increased focus on better-for-you, fresher items on breakfast buffets and menus. The same goes for the snacks and grab-and-go items in hotel retail markets, which have been upgraded with healthier, higher quality foods and drinks. And Hilton’s newest lifestyle hotel, Tempo, offers an on-trend list of handcrafted “Spirited” and “Spirit-Free” cocktails at the bar as well as other contemporary perks.

Listen as Crocini describes how he is positioning Hilton to meet guests where they are with upgraded food and beverage service, how the hotels are primed to deliver memorable dining experiences and what’s in store for 2024.

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