Kids' menus get an upgrade

Mac and cheese down, broccolini up as restaurants offer kids healthier, more premium choices.
Garbanzo Mediterranean's falafel
Photo courtesy of Garbanzo Mediterranean Fresh

Goodbye mac and cheese. Hello broccolini. 

Parents have been calling for healthier, more varied fare on children's menus, and now restaurants seem to be responding. According to Technomic Ignite Menu data, kids' menu stalwarts like chicken nuggets, mac and cheese and grilled cheese sandwiches are less popular now on children's menus compared to pre-pandemic menu mentions. 

Meanwhile, vegetables like sweet potato and broccolini are more popular. While broccolini has typically been rare on kids' menus, it is a lot rarer now as mentions of the vegetable have increased 28%, according to Technomic, a sister company of Restaurant Business. Alternative proteins are also more popular on kids' menus these days. 

Operators are also treating children to more grownup selections, most of which fall under the broad heading of “kids specialty dish." For example, both Daphne’s Greek Cafe and fast-casual Garbanzo Mediterranean Fresh offer falafel on the kids menu, which Technomic considers a specialty dish.

Young palates are treated to pretty sophisticated fare at Legal Sea Foods. The kids menu includes Popcorn Shrimp, Cheese Ravioli, Grilled Salmon and even a half steamed lobster removed from the shell.

Even pizza concepts are giving children fancier options. Kids Five Cheese Tortellini with grilled chicken breast and spinach is a current menu selection at Ledo Pizza.

Much of this effort is being done to appease Millennial parents. According to Technomic’s 2020 U.S. Generational Consumer Trend Report, 51% of parents in that age group strongly agree that healthier kids selections would drive them to restaurants more often.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


It's time to send 'ghost kitchen' to the graveyard

Tech Check: The catch-all term for delivery restaurants is no longer accurate. Let’s lay it to rest and come up with a new label.


Higher-end consumers may be slowing their spending

The Bottom Line: There is some evidence that higher-income consumers may be cutting back. Or maybe there was just some pent-up demand.


Wonder bets meal kits aren't dead yet

Tech Check: By acquiring the struggling Blue Apron, the restaurant delivery concept believes it can touch more dining occasions. But will it work?


More from our partners