Pizza Hut has stuffed giant Cheez-Its with cheese and pepperoni for its latest limited-time offer.
The Plano, Texas-based chain on Tuesday announced the product, the Stuffed Cheez-It Pizza, a partnership between it and Kellogg Co., the owner of the snack cracker brand.
The product features four baked jumbo squares topped with “sharp, real cheese taste” from Cheez-It and baked. The squares are stuffed with either cheese or pepperoni and cheese and served with a side of marinara sauce.
“I can’t think of a more badass partner than Cheez-It to bring our next original menu item to life,” Pizza Hut Chief Brand Officer Marianne Radley said in a statement. She noted that both companies are NCAA sponsors, making the product “the perfect way to kick off football season.”
The product is the latest mashup between a restaurant menu item and a snack product. Taco Bell, Pizza Hut’s sister chain under parent company Yum Brands, largely started the mashup trend in 2012 with its Doritos Locos Tacos. KFC has put Cheetos on a chicken sandwich.
Pizza Hut noted that Cheez-It is popular among college students, a major target market for pizza chains. The two companies worked together to develop a product that ties pizza and Cheez-Its together.
Wendy Davidson, president, Kellogg’s U.S. specialty channels, called it “an example of two great companies leveraging their strengths to delight guests with a new experience.”
The product will feature a regular menu price of $6.49, though it will be featured as part of the chain’s $5 'N Up Lineup for $6 when guests buy two or more items from that menu.