Pizza Hut makes stuffed pizza with Cheez-Its

The limited-time offer stuffs a version of the popular snack with cheese and pepperoni.

Pizza Hut has stuffed giant Cheez-Its with cheese and pepperoni for its latest limited-time offer.

The Plano, Texas-based chain on Tuesday announced the product, the Stuffed Cheez-It Pizza, a partnership between it and Kellogg Co., the owner of the snack cracker brand.

The product features four baked jumbo squares topped with “sharp, real cheese taste” from Cheez-It and baked. The squares are stuffed with either cheese or pepperoni and cheese and served with a side of marinara sauce.

“I can’t think of a more badass partner than Cheez-It to bring our next original menu item to life,” Pizza Hut Chief Brand Officer Marianne Radley said in a statement. She noted that both companies are NCAA sponsors, making the product “the perfect way to kick off football season.”

The product is the latest mashup between a restaurant menu item and a snack product. Taco Bell, Pizza Hut’s sister chain under parent company Yum Brands, largely started the mashup trend in 2012 with its Doritos Locos Tacos. KFC has put Cheetos on a chicken sandwich.

Pizza Hut noted that Cheez-It is popular among college students, a major target market for pizza chains. The two companies worked together to develop a product that ties pizza and Cheez-Its together.

Wendy Davidson, president, Kellogg’s U.S. specialty channels, called it “an example of two great companies leveraging their strengths to delight guests with a new experience.”

The product will feature a regular menu price of $6.49, though it will be featured as part of the chain’s $5 'N Up Lineup for $6 when guests buy two or more items from that menu.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Mendocino Farms masters a meaty Philly cheesesteak sandwich—without the meat

Behind the Menu: The fast casual uses a mushroom-based meat alternative for its Philly Shroomsteak Sandwich, a new menu item targeted to flexitarians, not just vegans.


The restaurant of the future will be a platform, not a chain

Tech Check: Multibrand companies like Inspire and the new GoTo Foods are circling the wagons around technology. Here's why that's a smart idea.


Pipedream wants to take restaurant pickup underground

The startup uses robots and tunnels to move food from kitchen to car. It believes it can one day connect entire cities.


More from our partners