Food

At Planta, Steven Salm harnesses the culinary power of plants

The founder and CEO of the 11-unit restaurant concept puts indulgence front and center.

“If you’re a broccoli or watermelon, stay away from Planta,” warns Steven Salm, founder and CEO of the veggie-centric restaurant concept. “We can do serious damage.”

Indeed, what Salm calls a “plant-powered” menu offers indulgent, chef-driven items like Bang Bang Broccoli, ahi watermelon sushi and noodles with truffle mushroom cream, all served in a polished-casual setting with a full bar pouring craft cocktails and biodynamic wines.

Planta’s mission is to open diners’ minds and taste buds to the creativity that can be associated with plants, he says. There are now 11 locations in the restaurant's portfolio, and while half of the menu is consistent across them all, dedicated sections may focus on Asian, Pan-Latin or Italian specialties.

Steven Salm
Steven Salm, founder and CEO of Planta

Listen as Salm shares how a personal lifestyle shift inspired him to start Planta, why the brand's dining experience and plant-based menu attracts many guests who aren’t vegans, and why a fast-casual spinoff may be in its future.

Subscribe to Menu Feed on Apple Podcasts.

Subscribe on Spotify.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Emerging Brands

5 pre-emerging restaurant brands ready for takeoff

These small concepts are still proving out their ideas, but each shows promise as a potential candidate for the next generation of emerging chains.

Technology

This little-known iPhone feature could change restaurant ordering

Tech Check: Almost every customer has a POS in their pocket. Can mini mobile apps get them to actually use it?

Financing

Red Lobster gives private equity another black eye

The Bottom Line: The role a giant sale-leaseback had in the bankruptcy filing of the seafood chain has drawn more criticism of the investment firms' financial engineering. The criticism is well-earned.

Trending

More from our partners