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Retail watch: The fast-casual burrito chain can take some lessons from discount retailers that have also seen an influx of wealthier consumers.
The Bottom Line: The fast-food giant argued that its value push helped it win over lower-income customers and it expects franchisees to maintain the company’s low-priced reputation.
Behind the Menu: The fast-casual poké concept pivoted from an all-raw menu without losing focus on flavor, scratch prep and its California-Asian pedigree.